Search Engine Optimization (SEO)

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About This Course

TGS-2022016031
Overview 

Modern consumers navigate the world through search. From laptops, smartphones, tablets, and more, they search the wild and wondrous internet for the products and services they need. By mastering and leveraging the fundamentals of search engine optimization (SEO), you can ensure that your business pops up in these all-important search results

Explore the basics of SEO in this two days practical SEO course, including how to read a results page and see how rankings affect businesses large and small. Discover how to implement foundational optimization strategies and techniques, including how to conduct keyword research, build internal and external links, optimize your pages and content, measure your successes and progress, and plan for a long-term SEO strategy.

Course Objectives:

Upon completion of the course, learners can apply SEO tools and techniques for the organisation’s digital assets and content across channels and recommend improvements for SEO efforts

Learning Outcomes:

LO1: Apply process steps to select the appropriate search engine platform that aligns with the organisation’s requirements. 
LO2: Apply techniques of trend identification to align with the current needs and expectations of the target customers. 
LO3: Apply methods of keyword research to determine search terms used by customers looking for similar products/brands.
LO4: Apply techniques to design a targeted keyword taxonomy that aligns with the target customer’s behaviour. 
LO5: Apply techniques of web content creation that attract effective search results. 
LO6: Apply internet marketing strategies to enhance search performance. 
LO7: Apply techniques to review the performance of search engine visibility which can inform and improve the existing SEO strategies. 

Target Learners
This course will target sales and marketing professionals, business owners, and self-employed persons to help them make use of SEO and add value to their companies. The purpose of this course is to equip learners with the competencies to manage and monitor SEO campaigns for the organisation’s digital assets, and conduct analysis on the performance of SEO campaigns.

Course Fee
WSQ funding is only applicable to Singaporeans and PR. Subject to eligibility, the funding support is subjected to funding caps.
• Full Fee Nett Fee after Funding (No GST) – $520
• Normal Singaporean/PR age 21 and above – $260
• MCES / SME Singaporean age 40 and above – $156
• UTAP funding is also available
Absentee payroll for company sponsored

Requirements

  • WSQ funding is only applicable to Singaporeans and PR. Subject to eligibility, the funding support is subjected to funding caps.
  • • Full Fee Nett Fee after Funding (No GST) - $520
  • • Normal Singaporean/PR age 21 and above - $260
  • • MCES / SME Singaporean age 40 and above - $156
  • • UTAP funding/Skills Future Credit are also available
  • • Absentee payroll for company sponsored
Data Analytics

$520.00

Level
Beginner
Duration 15 hours
Lectures
1 lecture
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