Programme code: P201008OXS

INTRODUCTION 
Welcome to Laures Academy’s Email Marketing Implementation & Automation Strategies course!

We look forward to seeing you in the course. 

COURSE OBJECTVES
Communication is at the heart of human interaction, and it can make or break a business. Being able to communicate effectively with customers can lead to increased sales, repeat business and referrals. The course focusses on email as a channel for effective and engaging communication with customers in Digital Era.

INTRODUCTION
This workshop is designed and developed for effective communication with prospective and existing customers in digital era. The general competency module covers basic understanding of digital landscape and marketing. Considering email as one of the most important and trusted mode of communication, this course focusses on the important elements of email communication. It also covers the use of email as a marketing tool for promotional campaigns. At the end of the course the attendees will take the email marketing certification by a leading service provider – HubSpot. HubSpot Academy is the worldwide leader in free online training for inbound marketing, sales, and customer service professionals. They specialize in comprehensive certifications, singular topic courses, and bite-sized lessons for professionals looking to grow their career and business.

LEARNING OUTCOME

• Design marketing and communication strategy for customers and enhance customer experience
• Design impactful communication plan
• Identify and set right goals
• Write impactful subject line for higher open rate
• Design and create content for high conversion
• Create segments of audience for targeted marketing
• Perform email marketing for high deliverability (without trigger Spam)
• Complete certification from a renowned digital platform provider- HubSpot

COURE CONTENT

Module 1: General Competency

• Understanding Digital Landscape
• Traditional Vs. New Marketing Frameworks
• Digital Marketing Channels
• Importance of Marketing Communication

Module 2: Strategic Competency

• What is Integrated Marketing Communication?
• From Marketing Funnel to Flywheel concept
• Understand customer acquisition journey concepts
• Concept of lead nurturing
• Strategic planning and using right communication channel

Module 3: Domain Competency (Email Marketing)

• Understanding Email Marketing
• Types of Campaigns
• Compliances
• How to avoid Spam filters

Module 4: Domain Competency (Email Marketing)

• List Management (audience management)
• How to write high-impact content
• Designing your marketing email
• Testing your marketing email
• Analyzing your marketing email (reports)