Digital Analytics and Optimization [Google Analytics Certification] GAIQ

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About This Course

INTRODUCTION 

Welcome to Laures Academy’s Digital Analytics & Optimization [Google Analytics Certification] GAIQ course! Today, digital analytics are driving better decision-making for organizations of all sizes, including startups, small businesses, and enterprises. In turn, knowing how to leverage big data is key to staying competitive, forging better strategies, and achieving organizational growth.

Our course is designed to explore the principles and applications behind ROI-driven digital analytics. As a result, we empower decision-makers and specialists alike to optimize their business intelligence practices, build stronger client and customer relationships, and drive greater sales.

The tools and techniques encompassed within our course are designed to provide holistic insight that can be applied to virtually any quantifiable aspect of your business. Although the course adequately prepares students to pass the Google Analytics Individual Qualification (GAIQ), the lessons are directly attributable to other major business intelligence and analytics platforms, such as Adobe Analytics, Alteryx, Baidu Analytics, ComScore, Hubspot CRM, MyMetrix, and more.

Whether to facilitate impactful marketing campaigns, accurate cost-benefit analyses, effective core business workflows, or beyond, the approaches, concepts, diagnostics, and terminologies contained within the course are designed with tangible results in mind.

The course contains 4 modules with 15 total sessions that contain a blend of practical assignments, content discussions, demonstrations, live sessions, Q&A, and more. Upon completion, students will earn a certificate of completion from Laures Academy and have the opportunity to earn their GAIQ. As with any of our digital courses, your undivided attention and participation are key to achieve the best results possible. 

We look forward to seeing you in the course. 

COURSE OBJECTVES 

  • Understand the concepts behind business intelligence, data analytics, key performance indicators (KPIs), performance metrics, and beyond.
  • Navigate data analytics platforms such as Google Analytics and Adobe Analytics, understanding how to achieve specific results and reports using various functionalities.
  • Know how to leverage different data analytics tools and metrics throughout both B2B and B2C applications.
  • Manipulate data sets while running experimental tests to determine the viability, usefulness, and applicability of your results.
  • Determine the proper courses of action, strategies, and techniques to transform data sets into actionable and applicable intelligence.
  • Gain an in-depth understanding of key terminologies, such as APIs, conversions funnel, KBRs, KPIs, sampling, tag governance, and more.
  • Execute your marketing plan using key insight from behavioral and sentiment analyses, hypnoses tests, optimization experiments, and more.

LEARNING OUTCOME

Session 1: Web Analytics Introduction

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Session 2: Google Analytics Interface
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Session 3: Audience, Acquisition, and Behavior Principles
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Session 4: Goal Setting, Conversion Tracking, and Campaigning
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Session 5: Data Collection and Processing
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Session 6: Data Collection Setup and Configuration
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Session 7: Advanced Analysis Tools and Techniques
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Session 8: Data Visualizations and Presentations

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Session 9: API Collection and Management

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Session 10: Data Collection Setup and Configuration

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Session 11: Technical Interface and Google Tag Management
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Session 12: Collecting Data and Interpreting Case Studies
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Session 13: Social Media Measurement and Reporting
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Session 14: Conversions and Onboarding
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Session 15: Final Presentation and Case Studies
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Target Audience

  • Adult learners who have an interest in mastering web analytics skills and looking to optimize the online presence of their business.
  • No prior knowledge of Web Analytics or the Google Analytics platform is required to attend this course.

Your Instructors

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10 Courses
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Businessman,Analyzing,A,Business,Analytics,(ba),Or,Intelligence,(bi),Dashboard

$75.00

Level
Beginner
Duration 15 hours
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